Credits
Copywriter – Advertising
"Moments," Tostitos national TV campaign (six spots), Frito Lay (Goodby, Silverstein & Partners), 2009
"The Game," Tostitos national TV commercial, Frito Lay (Goodby, Silverstein & Partners), 2009
"Value," National radio campaign (25+ spots), Frito Lay (Goodby, Silverstein & Partners), 2009
"Ponderances," Tostitos national TV campaign (four spots), Frito Lay (Goodby, Silverstein & Partners), 2008 (link)
"Corn - We Wait," Tostitos national TV commercial, Frito Lay (Goodby, Silverstein & Partners), 2008 (link)
"HP TouchSmart," print campaign, HP (Goodby, Silverstein & Partners), 2008 & 2009
"TSG Education," print campaign, HP (Goodby, Silverstein & Partners), 2008
"Emerald Nuts - GS&P 25th Annviersary for Adweek," Diamond Foods (Goodby, Silverstein & Partners), 2008
"Emerald Nuts - Pop Secret Introduction," Diamond Foods (Goodby, Silverstein & Partners), 2008
Writer/Editor – Print Publications
Leavey School of Business advertising campaign, Santa Clara University, 2005-06
Capital Campaign Brochure, Leavey School of Business, Santa Clara Magazine, October 2004
BATS Improv Operational and Strategic Plan, BATS Improv, May 2002
Bentley School Admissions Viewbook, Bentley School, January 2002
Informix Magazine, Informix Software Corporation, Fall 2000 (Merit award – Society of Publication Design)
Santa Clara Magazine, published for the alumni and friends of Santa Clara University, Summer 2000 (Editor and publisher)
Santa Clara Magazine, Spring 2000 (Editor and publisher)
Santa Clara Magazine, Winter 1999 (Publisher)
Santa Clara Magazine, Fall 1999 (Publisher) (CASE 1999 National Circle of Excellence Award, Visual Designs in Print, Covers—Santa Clara University)
SCUfyi, faculty and staff newspaper for Santa Clara University, 12 issues, 1999-2000 (CASE District VII Circle of Excellence Award)
“Building Campus and Community,” 1998-99 Annual Report and Honor Roll of Leadership Donors, Santa Clara University
“The Art of an Integrated Education,” 1997-98 Annual Report and Honor Roll of Donors, Santa Clara University
“Blueprint for the Future,” capital fund raising brochure, Santa Clara University (CASE 1999 District VII Circle of Excellence Award)
Mission Magazine, published for the alumni and friends of Garces Memorial High School, Fall 1997
Mission Magazine, Winter 1996
Mission Magazine, Fall 1996
Mission Magazine, Winter 1995
Mission Magazine, Fall 1995 (conceptualized, edited, and launched new alumni publication)
Writer/Editor – Grant Applications
San Francisco Grants for the Arts
San Francisco Voluntary Arts Contribution Fund
San Francisco Arts Commission
The San Francisco Foundation
The William and Flora Hewlett Foundation
The Zellerbach Family Foundation
The David and Lucile Packard Foundation
Corporate grants from Wells Fargo, Bank of America, eBay, and many others
Author - Articles
“Tendo Tip Sheet: Everything You Always Wanted to Know About a Web Content Audit But Were Afraid to Ask," Tendo Communications, January 2008 (link)
"Get Control of Your Web Content," Tendo Communications online newsletter, February 2008 (link)
"You're Not Your Customer," Tendo Communications online newsletter, October 2007 (link)
"Marketing Lessons of the Summer Blockbuster ," Tendo Communications online newsletter, July 2007 (link)
“MCI Enterprise: Data Products,” MCI, July 2003
“iExec Education and Net Governance: A Practical Application in the Chinese Banking Industry,” Cisco Business Strategies Online, Cisco Systems, June 2003
“Net Readiness: Why It Still Matters,” Cisco Business Strategies Online, Cisco Systems, March 2003
“Faith at Work,” Vistas Magazine, Spring 2003
“The Right Man for the Right Time: Father Don Merrifield, S.J.,” Vistas Magazine, Fall 2002
"The Intersection of Faith, Flora and Fauna," Vistas Magazine, Fall 2002
“SCU alumnus proves he's a true survivor - Lex van den Berghe profile,” Santa Clara Magazine, Summer 2002
“Secret Confessions of an SCU Admissions Officer,” Santa Clara Magazine, Spring 2002
“Making the Move to a Content Management System,” Tendo Communications Web Zine, July, 2001 (link)
“Keeping Connected to Your Kids,” iQ Magazine online, Cisco Systems, November 30, 2000
“Brazil: A Market Ripe for Growth,” iQ Magazine online, Cisco Systems, September 2000
“Educating for Life and Leadership: Santa Clara University’s 150th Anniversary,” Santa Clara Magazine, Spring 2000
“John McCain: The bus stops here,” Santa Clara Magazine, May 2000
“Artemis, we have liftoff,” Santa Clara Magazine, February 2000
“Financing a College Education: Will Eligible Students be Able to Pay?” Newsletter of the Western Association of College Admission Counselors, December 1992
Editor - Web Sites
“MCI Enterprise: Data Products,” MCI, July 2003
Cisco iQ (2002 Web Marketing Association Best E-zine Website and 2001 Folio Ozzie award for Best Designed New Web Zine)
BATS Improv (link)
Tendo Communications (link)
Santa Clara University (link)
Santa Clara University - 150th Anniversary
Author – Strategic Plans
"BATS Improv Five Year Strategic Plan," BATS Improv, 2005
"BATS Player's Handbook," BATS Improv, December 2002 (annual revisions through 2007)
"Executive Education at Cisco Systems, Inc.," Cisco Systems, October 2002
"Putting the Audience First - A Customer Service Plan," BATS Improv, April 2002
"News @ Cisco Web Site Content Strategy," Cisco Systems, March 2002
"Cisco ILSG Web Site Content Strategy," Cisco Systems, December 2001
"Cisco ILSG Web Site Content Strategy," Cisco Systems, December 2001
"Cisco iQ Web Site Content Strategy," Cisco Systems, March 2001
“Tendo Communications Editorial Department 100-Day Plan,” Tendo Communications, October 2000
“Creating a Campus-Wide Integrated Marketing Program,” Santa Clara University, 1999
“Santa Clara University Marketing Communications 100-Day Plan,” Santa Clara University, 1999
“Santa Clara University Marketing Communications 9-9-99 Plan,” Santa Clara University, 1999
“Board Development and Fund Raising Plan for Ethics Center,” Santa Clara University, 1997
“Our Lady of Perpetual Help - Strategic Plan,” a ten-year fund strategic plan, OLPH Middle School, 1996
“Garces Memorial High School Development Plan,” a ten-year fund raising plan, Garces Memorial High School, 1995
“GARCES 2010,” a fifteen-year strategic plan, Garces Memorial High School, 1995
Author – Fund Raising Direct Mail
"BATS Improv's 20th Anniversary Appeal," BATS Improv, 2006
"2005 Annual Fund Appeal," BATS Improv, 2005
"Bayfront Theater Capital Improvement Campaign Appeal," BATS Improv, 2004
"2003 Annual Fund Appeal," BATS Improv, 2003
"Annual Scholarship Appeal," Pius XI High School, 2002
"Annual Appeal letter, brochure, and four follow-up mailings," Pius XI High School, 2001
"New Donor Acquisition Appeal and four follow-up mailings," Pius XI High School, 2001
"Annual Parent Appeal," Pius XI High School, 2001
"Recent Alumni Appeal," Pius XI High School, 2001
"1999 Recent Alumni Appeal," Santa Clara University, 1999
"University Funding Priorities Brochure," Santa Clara University Major Gifts, 1998
"1998 Annual Fund Appeal," Markkula Center For Applied Ethics, 1998
"1997 Annual Fund Appeal," Garces Memorial High School, 1997
"1996 Annual Fund Appeal," Garces Memorial High School, 1996