http://www.jkovac.com John Kovacevich - Creative Director Mon, 01 Aug 2011 22:44:58 +0000 http://www.jkovac.com en http://jkovac.com/Sonic-Drive-In-Radio http://jkovac.com/following/jkovac.com/Sonic-Drive-In-Radio Mon, 01 Aug 2011 22:44:58 +0000 John Kovacevich - Creative Director 1807530 These radio spots for SONIC Drive-In are firmly rooted in its “creativity tastes better” strategy. After all, if SONIC’s menu is one of the most versatile and customizable in the fast food market, shouldn’t its radio campaign reflect that same depth and variety? Hence this series of slightly absurdist genre pieces to introduce our limited time offer products—from a man's irrational fear of buns to a radio call-in show about silverware to a submarine under attack by hot dogs. Each piece takes a slightly different approach, but collectively they position SONIC as the place to go to get creative. SILVERWARE ETIQUETTE - :60 Radio STEPHEN - :30 Radio SUBMARINE - :30 Radio PUNCHED IN THE MOUTH WITH AWESOME - :30 Radio WHERE DO MINI-BLASTS COME FROM? - :30 Radio WHOOO - :30 Radio CREDITS ACD/Copywriter: John Kovacevich Executive Creative Director: Margaret Johnson Producer: Christine Oh Engineer/Production: Eben Carr/One Union Recording Work produced at Goodby, Silverstein and Partners. http://jkovac.com/HP-TouchPad-Launch http://jkovac.com/following/jkovac.com/HP-TouchPad-Launch Mon, 01 Aug 2011 22:21:04 +0000 John Kovacevich - Creative Director 1807351 How do you introduce a new tablet and set it apart from the competition? By finding the perfect song and singer to highlight the fact that it's "the entertainment tablet." CREDITS Associate Creative Directors: Mark Sikes, Will Elliot Copywriter: John Kovacevich Executive Creative Director: Christian Haas Producer: Sara Krider Director: Baker Smith Editor: Christjan Jordan Work produced at Goodby, Silverstein and Partners. http://jkovac.com/Sonic-Tiny-People-Big-Value http://jkovac.com/following/jkovac.com/Sonic-Tiny-People-Big-Value Mon, 01 Aug 2011 22:20:52 +0000 John Kovacevich - Creative Director 1807274 How do you launch new menu items and show the food without doing the typical food porn production? With simple, funny scenarios and a visual technique that highlight the “big value” (pun intended.) CREDITS ACD/Copywriter: John Kovacevich Art Director: Meaghan Oikawa Executive Creative Director: Margaret Johnson Producer: Hannah Murray Director: Zach Math Editor: Christjan Jordan Work produced at Goodby, Silverstein and Partners. http://jkovac.com/Luminox-Essential-Gear http://jkovac.com/following/jkovac.com/Luminox-Essential-Gear Mon, 01 Aug 2011 21:29:31 +0000 John Kovacevich - Creative Director 654361 How do you stand out in a crowded marketplace once competitors copy the technology that made you unique? By making it clear that your watch is not jewelry, but an essential piece of gear for work and play. The print campaign shows the watch in context with the other gear needed for a particular job or activity. A URL at the bottom of each ad drives traffic to the Web site where you can get the full story about the featured individual and the story behind each piece of his/her gear. <img src="http://payload.cargocollective.com/1/1/35023/654361/Luminox1.jpg" border="0" width="600" height="776" width_o="600" height_o="776" src_o="http://payload.cargocollective.com/1/1/35023/654361/Luminox1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35023/654361/Luminox2.jpg" border="0" width="600" height="776" width_o="600" height_o="776" src_o="http://payload.cargocollective.com/1/1/35023/654361/Luminox2_o.jpg" align="left" /> CREDITS Copywriter: John Kovacevich Art Director: Cris Logan Creative Director: Jeff Goodby Work produced at Goodby, Silverstein and Partners. http://jkovac.com/Foster-Farms-48-Hours-Fresh http://jkovac.com/following/jkovac.com/Foster-Farms-48-Hours-Fresh Thu, 17 Mar 2011 19:17:47 +0000 John Kovacevich - Creative Director 418430 How do you keep a 17-year old campaign fresh and deliver new news? For Foster Farms, we put the well-established Foster Imposter chickens into new scenarios to remind consumers that Foster Farms chicken is raised right in your home state and delivered fresh within 48 hours. CREDITS ACD/Copywriter: John Kovacevich Art Director: Danielle Thornton Executive Creative Directors: Rich Silverstein, Margaret Johnson Producer: Brandon Romer Director: Geordie Stephens Editor: Jim Hutchins Work produced at Goodby, Silverstein and Partners. http://jkovac.com/Dropps-Introducing-Dropps http://jkovac.com/following/jkovac.com/Dropps-Introducing-Dropps Sat, 19 Feb 2011 07:09:48 +0000 John Kovacevich - Creative Director 1006490 How do you introduce not just a new product, but a whole new way of tackling a common household chore? With a TV spot that's as simple and fun as the product itself. CREDITS Creative Director/Copywriter: John Kovacevich Art Director: Mandi Lin Animator: Ty Bardi Producer: Carley Ridgway Work produced at Goodby, Silverstein and Partners. http://jkovac.com/Chevrolet-Chevy-Cruze-Launch-2-0 http://jkovac.com/following/jkovac.com/Chevrolet-Chevy-Cruze-Launch-2-0 Mon, 03 Jan 2011 20:44:50 +0000 John Kovacevich - Creative Director 884237 How do you make a new car more than just a list of features and pretty car shots? How do you SHOW and not just SAY both "Get Used to More" and "Chevy Runs Deep?" By telling short stories that show the surprising benefits of the car and its impact on every day life. Our third spot for this campaign ("Status") debuted on the 2011 Super Bowl. CREDITS ACD/Copywriter: John Kovacevich ACD/Art Director: Brian Gunderson Executive Creative Directors: Rick Condos, Hunter Hindman Producer: Jim Vaughan Director: Dayton/Faris Editor: Kim Bica Work produced at Goodby, Silverstein and Partners. http://jkovac.com/Rold-Gold-The-Gold-Standard http://jkovac.com/following/jkovac.com/Rold-Gold-The-Gold-Standard Mon, 27 Sep 2010 18:39:43 +0000 John Kovacevich - Creative Director 635155 When people think a pretzel is just a pretzel, how do you make them demand Rold Gold? With a funny, over-the-top, buzz-worthy campaign that elevates your product from ordinary to The Gold Standard. These two television spots and four web films introduce a series of zillionaire spokespeople who understand the finer things in life. TV SPOTS WEB FILMS CREDITS Copywriter: Brian Perkins Art Director: Jack Woodworth Associate Creative Director: John Kovacevich Executive Creative Directors: Rick Condos, Hunter Hindman Producer: Michael Damiani Director: Mike Maguire Editor: Geoff Hounsell Work produced at Goodby, Silverstein and Partners. http://jkovac.com/Tostitos-We-Wait http://jkovac.com/following/jkovac.com/Tostitos-We-Wait Tue, 21 Sep 2010 22:44:18 +0000 John Kovacevich - Creative Director 650356 How do you remind people that you are made with all natural ingredients? By showing the time and care that goes into growing the corn that makes your chip. Tostitos - "We Wait" from John Kovacevich on Vimeo. CREDITS Copywriter: John Kovacevich Art Director: Adrien Bindi Associate Creative Directors: Marc Sobier, Hart Rusen Creative Directors: Rick Condos, Hunter Hindman Producer: Rob Sondik Director: Matthias Zentner Editor: Marco Perez Work produced at Goodby, Silverstein and Partners. http://jkovac.com/Tostitos-101-Ways-to-Dip http://jkovac.com/following/jkovac.com/Tostitos-101-Ways-to-Dip Tue, 21 Sep 2010 22:43:46 +0000 John Kovacevich - Creative Director 635153 What is your particular dipping ritual? What are the interesting quirks and techniques that distinguish one dipper from another? What type of dipper are you? The campaign is simple—a series of shots showing the different ways people dip their chips. By focusing on consumer behavior, we highlight Tostitos’ different shapes and sizes and how we are the one brand that can meet every dipping need. Tostitos - 101 Ways to Dip - "Dipper's Anthem" from John Kovacevich on Vimeo. Tostitos - 101 Ways to Dip - "Dipper's Party" from John Kovacevich on Vimeo. CREDITS Associate Creative Directors: John Kovacevich, Marc Sobier Copywriter: Sha Nguyen Art Director: Karen Land Executive Creative Directors: Rick Condos, Hunter Hindman Producer: Jon Drawbaugh Director: Michael Haussmannn Editor: Marco Perez Work produced at Goodby, Silverstein and Partners.